The audiences attention in a number of different ways Essay Example for Free

The audiences attention in a number of different ways Essay The opening scene catches the audiences attention in a number of different ways. Discuss how the playwrite, Willy Russell, has achieved this and whether he has been successful. The opening scene of Educating Rita is one that really catches the audiences attention in many different ways and to which some can relate to, be it through actions taken or through a characters attitude. The scene deals with and introduces the problems of both Frank and Rita, without going into depth over either of the characters troubles too soon. It is the instant clash of wit that catches the audiences attention. Russell also uses stage direction aswell as his characters personalities to keep information on these two characters flowing. He also uses symbolism as a further way of describing his characters without it being too obvious to his audience that hes letting on more and more about them. Act 1 scene 1 is the introductionary stage to Russells characters. In the first five minutes of this scene, we get to know Frank quite well. We learn that Frank is a university lecturer who appears to have grown tired of his job and the same old people. We see him searching the rows and rows of literature in his office for an author beginning with E; he then seems to decide he wants Dickens. Once he finds his collection of Dickens, he pulls them out, to reveal a bottle of Whiskey. We learn now that Frank also has a drinking problem. The phone then rings, just as Frank is about to take a swig of his Whiskey, and it turns out to be Julia, Franks girlfriend. They have a conversation that increases in venom until theres a knock at Franks door. Whoever is on the otherside of the door is having trouble making their way inside, and so Frank begins to get irritated with their posistant knocking after he has already said, Come in.. a few times. Eventually Frank hangs up the phone and Rita (actual name: Susan White. Likes to be called Rita after the author of Rubyfruit Jungle, Rita Mae Brown) bursts into the room. This womans behavior and language stun Frank, until they get talking and realize they get on well. Soon we learn that Rita/Susan (a hairdresser) has signed up for an Open University course, and Frank is to be her tutor. At first meeting, these two people appear to contrast greatly, but soon enough the audience begins to understand they have more in common than first thought. Frank is run down due to his heavy drinking, and his perception of the world is dim. He can no longer be bothered with his job, teaching the same old things, hearing the same old opinions and tutoring the same old people. His relationship with his girlfriend, Julia (an ex-student) is well and truly on the rocks, which the audience can tell from their frosty phone conversation at the beginning of the scene. Rita is also bored of her job. Shes bored of the same conversations with the same sort of people over the same sorts of haircuts. We dont learn about Ritas husband in scene 1, but things arent going well between them, like Frank and Julia. Denny believes Rita should stay home, take care of the house and every couple of years have a child, the usual behavior for a housewife in the 1980s; he isnt happy with Ritas choice of enrolling in an Open University course at all. In Rita, Frank finds the breath of fresh air both he and his job need, and in Frank, Rita finds someone to support and listen to her throughout her studies. Despite these similarities between the pair, there are still differences. Ritas idea of a classic novel is an erotic one (Rubyfruit Jungle) and her idea of a classic poet is Roger McGough. Franks main use for literature as Rita burst into his office is to hide his liquor, and he gave up on poetry long before Rita entered his life. Also, Rita is born-and-bred working class, whereas Frank is comfortable as Middle-class. This differ in social stature has an important effect on the language the two use and their accents. Still, nevertheless, the two click immediately. The stage directions at the beginning of scene 1 are very important, as through them we can fully imagine the setting of Russells play. We are told that the scene is set in a Victorian-built university in the north of England, so immediately we sense some class about the attendees of this place. We then get a description of the room, which is important as we understand the symbolism Russells uses right from the beginning. The book itself tells use about both the setting and the props used, but nothing about music or costume. In the film, directed by Lewis Gilbert, the music used is not something that could be found in the charts around the 1980s. Its a string piece that helps in setting the scene of a university where the students are more than happy to act a class above their own. But, we have to consider that even though the music used in the film was perfect for setting the scene for the theme throughout the entire play, its only one directors choice of music. The same goes for the costumes used in Gilberts production. The audiences attention is sub-consciously caught through Russells use of symbolism throughout the play. Franks office is a huge reflection on his own attitude. He hid his whiskey behind Dickens, and in real life he dodges the subject of his drinking problem with lines from classic literature. Also, nothing really has a place in Franks office, apart from his alcohol, also like real life. The more obvious symbolism used in scene 1 is Franks window and his door. His door can be thought of as the door to Frank himself. Its hinges are stiff, and so people have trouble getting past it, and always have done, but when Rita comes along, its different. The more Rita goes to see Frank, and comes into contact with this door, the easier it is for her to get past it. At first she oils it, but eventually theres no need for oil or force, it just opens. This is when Rita has broken through to Frank, and has worked her way through to his heart. This is something that no one has done before. Also, we could consider the door symbolism of Ritas entry to higher education. She desperately wants to study, but neither her mother nor her husband think she should. The trouble Rita has getting the door open could symbolize the last obstacle. From then on she struggles with this education, and with the door, but in the end she finds both easy to handle. The use of the window in Franks office symbolises a point in each characters development. Rita is ambitious to be like other students in the university, after she watched them from Franks window. She watches them, and asks Frank whether they could have a tutorial on the grass, but she fails to convince Frank of the benefits. The window, like Frank hasnt been opened for generations. Rita desires the breath of fresh air and wants to get educated. In contrast, Frank is more than content to remain isolated and remain in his insular office. I believe the opening scene of Educating Rita is very effective when capturing the audiences attention. The introduction of both characters traits, and how they react to each others opinions and personalities is both funny and moving throughout the play, but most interesting in this opening scene. This play also has underlying messages which make sense even nowadays, around 20 years after the play was written. Such as Ritas perseverance with her higher education instead of giving in to the stereotype of a woman at this time even though everyone around her (her mother and her husband) thinks she shouldnt be enrolling in her Open University course. In this respect, Rita is admirable, and shows that anything can happen to anyone if they simply keep at it. The audience simply must keep reading, as together Rita and Frank spark. Rita can study without judgement, and Frank is happier around Rita than he has been for years. These two characters gradually learn to help each other, and it is that element of their relationship that keeps the audience interested.

Toward a Scotistic Modal Metaphysics :: Philosophy Philosophical Essays

Toward a Scotistic Modal Metaphysics ABSTRACT: The problem I tackle in this essay is: Do we have in Scotus a modal logic or a counterpart theory? We need to take a rather roundabout path to handle this problem. This is because, whether it be in Lewis's original formulation or in others' applications, the crucial concept of 'counterpart' has never been clearly explicated. In section two, I shall therefore examine the recent controversy concerning Leibniz's views on modalities which centers around the counterpart relation. By fully exploiting the lessons learned from such an examination, I shall then launch a trilemma against a Leibnizian in section three. Section four shall make the claim that unlike Leibniz's case, Scotus's position is not endangered by the trilemma. One important premise will be adopted from my thesis presented elsewhere regarding the different between Scotus's haecceitas and Leibniz's individual essence. Another will be secured from a brief report on Scotus's views on similarity, which might be utterl y original to modern eyes jaundiced by contemporary set theories. 1. The Problem: Scotistic Modal Logic vs. Scotistic Counterpart Theory Thanks to the resurgence of interest in modalities in the twentieth century, the history of modal logic has been studied more extensively than ever. One of the more important lessons is that Scotus rather than Leibniz is the father of the modern conception of logical possibility. (1) Insofar as it is not merely historical curiosity but a test of our intuition about modalities that we are interested in the predecessors of modern modal logic, we face the urgent task of reconstructing the Scotistic system of modalities. In fact, Douglas C. Langston recently raised an interesting question as to which way of understanding possible worlds Scotus might endorse: the counterpart view or the canonical view? Based on Ordinatio, Book I, d. 44, q. 1, n. 11, he presents two alternative readings. Ultimately, however, he opts for the counterpart reading on the ground that it is more consistent with Scotus's remarks on how God knows contingents. An important consequence from the counterpart reading is that individuals are "world-bound" for Scotus. (2) Yet Langston's interpretation invites serious criticism. According to Simo Knuuttila, if the individuals in Scotus's model were world-bound, they would not have synchronic de re alternatives, which is not compatible with Scotus's reform in obligational principles. Knuuttila further points out that Scotus's well-known doctrine of human free will excludes the possibility of world-bound individuals.

The Barbie Effect

Barbie has it all. Every career imaginable and what women perceive to be the perfect body. In real life this could transfer into bankruptcy, low self-esteem and materialistic behavior. There is much controversy surrounding Barbie and whether she has an effect on young girls’ self esteem. There have been studies on both sides of the issue with no clear definitive answer. Barbie was a sensation almost from the moment she hit the shelves, promoting and quickly spreading the idea of materialism and superficiality among young girls. Barbie has lots of clothes, cars, the dream house and even her own credit cards. She is extremely thin and good-looking, fashionable, she has perfect blonde hair. We all know â€Å"blondes have more fun†. Barbie clearly promotes materialism and portrays this lifestyle as being fulfilling, which gives children a false sense of what life is, and an empty goal for them to pursue. Body image distortion is created, as the majority of women cannot achieve Barbie’s proportions. . Look instead at Ken, Barbie’s long time boyfriend. When researchers at the University of South Australia scaled up Mr. Barbie to life-size proportions, they concluded that the chances of a man having his body shape are one in 50. That is a lot more achievable than the one in one hundred thousand chance a girl has of achieving Barbie’s dimensions-this defiantly gives weight to the argument that the media puts unrealistic expectations and pressures on women. (Wintermann) Magazines have morphed stars onto smaller bodies, models that walk the runway are anorexic, and pictures are airbrushed making men’s expectations of women unrealistic as well as women’s expectations of themselves. Body image is not just appearance,† said Karen Way, a licensed clinical social worker with 18 years' experience. â€Å"Your body image has to do with your health, your various talents, how able you are to be in tune with sensations in your body. â€Å"(Way LCSW) Men are having problems as well as women just not to the same degree or level. Men trend toward steroid use, valuing strength and muscle ripped appearance over slimness. Mattel the makers of Barbie perpetuate the stereotype that boys are smarter than girls in the math and science area. Mattel introduced the irst talking Barbie and her words were† math is tough† Studies show that boys surpassed girls in math (Geary) Mattel has attempted to change this image with the Barbie I can Be website. Many people have the myth that anorexia is all about being thin. More often it has to do with control. It often begins as pressure to be perfect. Other things in your life are spinning out of control and this is somethin g you are in charge of, thinness is just an effect. Control implies strength; strength implies simplicity, which equals perfection-perfect control. Anorexia is an addiction and recovery is possible by finding meaning in life. One of the quotes that helped in recovery came from a book a psychiatrist gave me. The quote from is from William Ward a notorious writer. To weep is to risk appearing sentimental. To reach out to another is to risk involvement To expose feelings is to risk exposing your true self. To place your ideas and dreams before a crowd is to risk their loss. To love is to risk not being loved in return. To hope is to risk pain. To try is to risk failure. But risks must be taken, because the greatest hazard in life is to risk nothing. ? William Arthur Ward Moral development in children follows a predictable developmental path. When presented with an ethical dilemma, children under the age of eight typically judge an action as wrong or incorrect when it results in punishment or goes against the rules set forth by authority figures (Kohlberg in Dolgin2011) As children mature, they begin to consider multiple perspective s in a situation; they take into account the intentions and motives of those involved and recognizing the often-conflicting rules inherent in moral dilemmas. In other words, their moral reasoning becomes more flexible and â€Å"other† oriented. When Children see idols such as Lindsey Lohan and Paris Hilton who have the Quintessential† Barbie â€Å"image not subject to the rules and standards in society that others are held to, it creates the false illusion that those who are beautiful and have money and things are worth more and have more value. Barbie throughout her 125 careers has never portrayed a real woman with other desirable qualities other than being beautiful and fashionable. One can certainly believe the media from magazines, the fashion industry and Mattel have played a huge role in the self-esteem of girls and they value they place on themselves as a person.

Edgar Allan Poe s The Tell Tale Heart Essay - 1597 Words

Poe’s Method to Madness [Hook] With his short stories and poems, Edgar Allan Poe has captivated the imagination and interest of readers all around the world. His creative talents led to the beginning of different literary genres, earning him the nickname Father of the Detective Story among other distinctions (Poe s Literary Contributions). It may be concluded he wrote such dark stories and poems because of the adverse situations he faced in life. Much of his life was surrounded by sadness, death, and alcohol. Arguably, Poe’s most famous piece of writing is The Raven, where the protagonist becomes more obviously mentally ill throughout the poem. Again, Poe utilizes an unstable narrator in â€Å"The Tell Tale Heart.† Throughout the quarter I have been interested in crafting my own murder mystery and turned to Poe’s intricate and deliberate style of writing for inspiration. Throughout The Tell-Tale Heart by Edgar Allan Poe, uses a first-person narrative, varying syntax, and a character foi l to ultimately prove that the narrator is mad beyond belief, despite the protagonist’s adamant effort to say otherwise. Poe’s extremely deliberate writing style plot impacts the way the reader feels about and understands the story. The aspects that stood out throughout his story were his sentence fluency and punctuation. Additionally, Poe uses a character foil to further prove the madness of the narrator. While Poe does not specify the gender of the narrator, I shall use the pronouns â€Å"he† orShow MoreRelatedEdgar Allan Poe s The Tell Tale Heart857 Words   |  4 Pagesfear what they can t control. Author, Edgar Allan Poe wrote short stories that evoked emotions of fear of the unknown in a way that speaks to the reader. Some of Poe s stories were not well accepted in his day because people were just not ready for them- they were scary. Poe s works The Tell-Tale Heart, The Premature Burial and The Facts in the Case of M. Valdemar evoke emotions of fear of th e unknown for the reader Edgar Allan Poe s The Tell-Tale Heart, is a short story that illustrates theRead MoreEdgar Allan Poe s The Tell Tale Heart1581 Words   |  7 PagesEdgar Allan Poe wrote many gothic stories with twisted themes and ideas. An example in his works is the conception of overthinking something that is not there. Many of these tales end with someone being killed due to the fascination of an unrealistic problem trying to be solved. Imagination is a main factor that drives the narrators to become worried. The obsessing narrators in Edgar Allan Poe’s â€Å"The Tell-Tale Heart†, â€Å"The Black Cat†, and â€Å"The Imp of the Perverse† demonstrate the idea that guiltRead MoreEdgar Allan Poe s The Tell Tale Heart1538 Words   |  7 PagesPotentially Mad, Potentially Genius: Edgar Allan Poe’s Style â€Å"True!—nervous—very, very dreadfully nervous I had been and am; but why will you say that I am mad?† Poe wrote this line in his â€Å"The Tell-Tale Heart,† and he very well could have been speaking about himself. Many generations have debated on whether or not Edgar Allen Poe was a mad. Reviewers and readers have looked at Poe’s work for nearly two centuries, trying to pick it apart and see if it’s the ramblings of a mad man or well piecedRead MoreEdgar Allan Poe s The Tell Tale Heart888 Words   |  4 PagesEdgar Allan Poe has a dark sense of literary meaning. Within The Tell-Tale Heart it s shown when Poe incorporates dark elements of literacy through the guilt of a murder. Which became forced out by the hypothetical beating of a heart. Within the story, a sense of dreadful nervousness or sadness is portrayed by the way the narrator is seen within our minds as the story proceeds. As the story goes on we see the diseases that plague his body and mind. He portrays a constant state of nervousnessRead MoreEdgar Allan Poe s The Tell Tale Heart1666 Words   |  7 PagesConscience When thinking of an earlier American literature writer people always remember Edger Allan Poe with respect. Poe’s story always about the dark, suspense and craziness. Poe gone through lot more difficulties in his early age. His writing shows his hardship in his life. Edgar Allan Poe is the author of a story title of â€Å"The Tell-Tale Heart†. This Narrative was published in the year 1843, and tale is about the external conflict and delusion of the narrator who is also the main character ofRead MoreAn Analysis Of Edgar Allan Poe s The Tell Tale Heart 1015 Words   |  5 Pagesâ€Å"Insane in the Membrane† Edgar Allan Poe is one of the most acclaimed short story writers of all time and is considered the father of the psychological thriller. He has achieved ever-lasting fame for his work in various fields of literature, from prose to verse. However, it is his Gothic narrative, in the short story realm he is greatest known for and is regarded as one of the foremost masters of horror that the United States has ever fashioned. The crucial component to these horror stories isRead MoreAnalysis Of Edgar Allan Poe s A Tell Tale Heart1289 Words   |  6 PagesInside the Heart There are many well-known poets, but not many are as unique as Edgar Allan Poe. By the age of 13, Poe had become a creative poet (Biographies). Many of Poe s works were horrific fictional stories. His first book was published in Boston in 1827, called Tamerlane and other Poems. More of Poe s major works include Tales of the Grotesque a d Arabesque, which included his most spine tingling tales such as Ligeia and The Fall of the House of Usher. Most of Poe s works haveRead MoreAnalysis Of Edgar Allan Poe s The Tell Tale Heart 1291 Words   |  6 Pagessecrets hidden in the story line that does it? Individually when each of you close your eyes and visualise a book that has been flicked by hundreds and has been adored what comes to mind? The famous Edgar Allan Poe stands out in the history of gothic texts, especially his novel the â€Å" Tell-Tale Heart†. However there is a numerous amount of contemporary texts based off this genre including Tim Burton’s â€Å" Vincentâ € . In this presentation I hope to engage you in the history of the gothic genre. GothicRead MoreAnalysis Of Edgar Allan Poe s The Tell Tale Heart957 Words   |  4 Pageswhether madness is or is not the loftiness of intelligence,† (Edgar Allan Poe). Edgar Allan Poe is a well known and beloved writer of the horrid and meticulous. Through emphasis on his personal life and personal insanity, we get a glimpse inside the world that might be our own minds as well as stories that teach us life lessons as well as make our blood curdle and ponder over the deep emotions of Poe’s life. Stories such as the Tell-Tale Heart teach us of these life lessons. In this story the narratorRead MoreAnalysis Of Edgar Allan Poe s The Tell Tale Heart 1560 Words   |  7 Pagesbelong to Mr. Poe. You see, Edgar Allan Poe is still one of the greatest masters of enticing emotion into readers. Whether it is psychological fear in short stories like Bernice and The Pit and the Pendulum or poetry about death, sadness, and love. But, Poe really does raise the bar when it comes to mystery in his poetry. From houses suddenly combusting in The Fall of the House of Usher and uncanny deliriums in The Tell-Tale Heart, mysteries of all kinds encompass Poe s wo rks. Poe has mastered the

Standardized Testing Measurement of Academic Achievement - Free Essay Example

Sample details Pages: 4 Words: 1284 Downloads: 2 Date added: 2019/06/14 Category Management Essay Level High school Tags: Standardized Testing Essay Did you like this example? According to Albert Einstein, Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid. This is exactly the case with standardized testing, a method of consistent multiple-choice testing that is the same throughout, including the time allowed to take the test and the questions on the test (Burrows 1). Don’t waste time! Our writers will create an original "Standardized Testing: Measurement of Academic Achievement" essay for you Create order The No Child Left Behind Act (NCLB) of 2002 requires all U.S. government-owned schools to administer annual standardized testing to measure the academic progress of all of their students (Chubb 10). The U.S. is the only highly developed nation that requires schools owned federally to complete numerous standardized tests yearly (How Standardized Testing Damages Education 2). The belief of the government, school faculty, and the public is that standardized testing allows a thorough examination of future collegiate success, evaluation of teachers, and assessment of school achievement. But, in fact, standardized testing is negatively impacting the quality of education, is remarkably biased, and is an outrageously ineffective way to appraise student and teacher achievement. The pressures on schools to perform fittingly on state-mandated tests are being forced to teach to the test through low-quality curriculum and test prep rather than having students think analytically and creatively throughout their primary and secondary education (Chubb 9). For example, students have a pressure placed on them to perform satisfactorily on the SAT to get accepted into their college of choice (Moore et al. 49). This causes many students to spend undue amounts of time preparing for the test through Pre-SATs, test preparatory courses, and study booklets and in turn, drives students away from their regular schoolwork to prepare for these tests (Moore at al. 49). Alexia Garcia, a 2013 graduate of Lincoln High School in Portland, Oregon says [Testing] felt really irrelevant and disconnected from what we were doing in class (Rizga 40). Multiple choice tests are efficient for scoring hundreds of tests at one time through robots, which causes most administrators of standardized tests leave open-ended or extended response questions nonexistent which require critical thinking because they require human readers(The Room 241 Team 1). The consistent multiple choice questions on standardized tests cause poor assessment of students ability. Additionally, less time is being spent on the sciences, social studies, and the arts to prepare students to take the tests in math, reading and writing (The Room 241 Team 1). Minorities, English-learners, and low-income students suffer the most from these state-mandated practices, and, consequently, they are all more likely to be denied a diploma, be placed in remedial programs, or be forced to be held back in their grade (How Standardized Testing Damages Education 1). For this reason, standardized testing remains intensely biased towards the English-speaking, white middle class. For one, all students across all ethnic lines score better on the SAT if they have taken advanced-level courses [and] minorities and students from low-income schools seldom have access to such courses because these courses are often expensive (Moore et al. 49) If the students that have experienced preparatory programs and score well, it is not a reflection of their intelligence and ability to learn, but rather their ability to afford such resources. Maria Blanco with the Mexican American Legal Defense and Education Fund states the SAT has turned into a barrier to students of colo r [because] it keeps out very qualified kids who have overcome obstacles but dont test very well (Moore et al. 50). Also, those, usually minorities and low-class adolescents, that have poor access to schooling and an educational system are less likely to score well on the standardized tests every year and put them at risk for being deemed unworthy or impaired (Rizga 41). Kristina Rizga presents an analogy for the opportunities for each class of student on such tests. She states that high-class students ride through the education system on an elevator supported by high-quality teachers, curriculum, and tutors. Middle-class students ride on an escalator of which their parents might struggle to support but will work to access the necessary resources for their child. Low-class students take the poorly-kept staircases with cracks, missing steps, and no handrails (41). This becomes evident in their standardized test scores because high-class students score head and shoulders above on the exams due to the fact they can afford high-quality schooling. Ethnic minorities, non-traditional students, and women are also at disadvantages because of the high probability they will fall into the low-class group (Moore et al. 49). Because of this, in 2001, males outscored females by 42 points despite the fact that females outperform males in actual high school classes ( Moore et al. 49). Also, African Americans scored an average of 859 on the SAT while White students averaged 1060 (Moore et al. 49). The ability for students to perform well on a one-time test that will determine their intelligence, ability to learn in college, or their future academic strides is unfathomable. Research shows that many students have the capability to do well in college but they dont have requisite resources to be able to score high on exams such as the SAT or ACT, producing false negatives (Moore et al. 53). False negatives are adolescents that take the standardized tests and score poorly but, in all reality, they have the same intelligence as someone who scored exponentially higher than they did (Moore et al. 48). These students are rerouted to community colleges or technical schools where the chance of success in their field is very low (Moore et al. 52). Standardized testing also puts unnecessary strain on teachers. Test scores are used to determine the amount of funding a school will garner based on student accomplishment, and this causes teachers to reach to repetitive teaching and tests in th e classroom instead of improving their teaching ability, which requires time and diligent interaction with students (Rizga 43). Moreover, school administrators have been drawn to suspending the low performing students, mostly African Americans and Latinos, as a way to boost their overall test score average (Rigza 41). The Government Accountability Office reported 33 states had an instance where school staff was plainly cheating on the 2011-2012 school year tests (Rigza 41). Additionally, standardized testing can be used for the evaluation of teachers in the school, showing data and proof for schools to fire old teachers and hire new teachers (How Standardized Testing Damages Education 2). It is said that teachers performance shouldnt be evaluated with a one-time test, but rather classroom observation of student work and behavior because some students succeed in school, yet do not perform well on tests. This could deter striving educators away from schools in fear their teaching ability isnt up to par with the standards set in place, which could cause increased demand for teachers and educators (How Standardized Testing Damages Education 2). Other countries, including those that are as advanced or less advanced than the United States, have used testing strategies including essay writing testing ana lytical and critical thinking that clearly promote higher-order thinking and problem solving and push schools to expose students to rich and diverse content (Chubb 9). Since other nations dont focus so much on multiple choice testing methods, they score excessively higher on international school ranking tests, putting themselves over one of the most highly developed nations in the world (How Standardized Testing Damages Education 1). Standardized testing is unfair considering its intense bias against women, minorities, and low-class individuals. It is unsustainable due to the fact it puts unnecessary pressures on teachers and faculty to be genuinely confident in their students ability to obtain high test scores. It is flat out unneeded as college admissions officers could not care less how students perform on current state tests (Chubb 11) and that the SAT is a good measure of a students ability to take the SAT (Moore et al. 49), not their predicted success in the college world.

Basic Types Of Price Discrimination - 1740 Words

Price discrimination is defined as charging customers a different price for the same product. One major factor of price discrimination is elasticity of demand. Elasticity of demand measures the percentage of change in quantity to percentage of change in price. If the percent of change is greater than one, it is elastic. On the other hand, if the percentage of change is less than one, it is inelastic. For customers who are not price sensitive, or the demand is elastic, when using price discrimination, the price would rise. The price would be lower for customers who respond more to changes in price, or the demand is elastic. Whenever price discrimination is possible, it can be highly profitable for a business. Further, there are three different types of price discrimination. First-degree price discrimination, otherwise known as perfect price discrimination, is when a firm charges every customer exactly how much they are willing to pay for that good and charges a different price for every unit consumed. Some examples include car sales and roadside sellers of fruit and produce. Next, second-degree price discrimination is when firms discriminate though volume discounts. This is when a firm charges a different price for different qualities and allows buyers to purchase a higher inventory at a reduced price. An example of this would be quantity discounts for bulk purchases. While benefiting the high-inventory buyers, it can hurt the low-inventory buyer who is forced to pay aShow MoreRelatedBasic Types Of Price Discrimination Essay1757 Words   |  8 PagesPrice discrimination is defined as charging different customers different prices for the same product. One major factor of price discriminat ion is elasticity of demand. Elasticity of demand measures the percentage of change in quantity to percentage of change in price. If the percent of change is greater than one, it is elastic. On the other hand, if the percentage of change is less than one, it is inelastic. For customers who are not price sensitive, or the demand is elastic, price discriminationRead MoreWhat is Price Discrimination? Essay1359 Words   |  6 PagesPrice Discrimination Price discrimination is charging consumers with different prices for identical similar products, which are not related to costs of production. An important point to mention, Products that varies in prices due to cost variation and justification are not considered as price discrimination. For example, charging different prices for the same product for different geographical locations does not result into price discrimination, because of the transportation or delivering cost differentialRead MoreKtm Case Study596 Words   |  3 Pagesspecialists). Know how to estimate the number of sales people required for a given sales force. Know what is job description. Know the advantages and disadvantages of the 3 sales force compensation methods. Be able to recognize the three basic sales presentation approaches. †¢ Chapter 15 How much is spent on advertising in the US annually? What part of advertising comprises the largest part of that expense? What medium comprised the largest part of that spending? Be ableRead MoreAnalysis Of The Sherman Anti Trust Act Of 18901682 Words   |  7 PagesPrice manipulation As a consumer, we all get frustrated when we think a listed price is â€Å"too high† whether it is a necessity, and we have to buy it, or we just really want it. Some of the largest complaints by consumers today are directed towards the cost of goods. Marketing research has shown us that the costs of some items are being intentionally raised based on aspects of the individual who is making the purchase. The manipulation of prices can be broken down into three main issues: price fixingRead MoreCultural Impacts of the Civil Rights Act1357 Words   |  6 Pagesinjected nations that stand for freedom and democracy. Our civil rights is the key to or success as a great nation. Find Law defined our civil right by giving rights of individuals to receive equal treatment (and to be free from unfair treatment or discrimination) in a number of settings -- including education, employment, housing, and more -- and based on certain legally-protected characteristics(â€Å"FindLaw† , 2009). According to Find Law, Civil Rights could also be described as the advancement of equalityRead MoreWal Mart : The United States Of The Nation And The Worlds Largest Retailer1628 Words   |  7 PagesStates of America are best known for their slogan there of everyday low-prices guarantee. Wal-Mart retailers are regarded by the general American public for the place to go to find everything from fishing gear to groceries at the lowest prices. However, to obtain these low prices Wal-Mart must cut expenses, which it does across the board, including the pay and benefits to its workers in the United States. Wal- Mart s low prices do often save the consumer money at the counter when they purchase goodsRead MoreSupply and Demand Easyjet1525 Words   |  7 PagesAssignment 2.5 Supply, Demand and Easyjet The Marketing Mix is the name given to the elements which are the key components which a marketing plan should be based upon. Typically in Marketing literature there are four elements: price, place, promotion and product, however this is now sometimes expanded to incorporate another 3 elements: people, physical evidence and process. Pricing policy is clearly very important to the marketing mix and is affected by variables such as firm’s objectivesRead MoreCase Study : Apple Inc.1568 Words   |  7 Pagesstructure, regardless of the level of consumer’s loyalty, the seller can easily lose market to competitors if the price of the products goes extremely high. As such, the players have little control over prices. The other type of market structure is perfect competition. In such markets, there usually many small players. Notably, none of them can influence the pricing system. They usually take prices as set by the forces of demand and supply. On the other hand, monopolies lie on the extreme opposite endRead MoreEth 316 Company Code of Ethics1035 Words   |  5 Pagesof employees. One reason for Wal-Mart’s is the value and hard work they put into upholding their code of ethics. Wal-Mart has three basic beliefs – respect for the individual, service to their customers, and striving for excellence. Of the five key elements that I believe are key foundations for the ethics and character for the company, three come from their basic beliefs. The five key elements of Wal-Mart’s code of conduct are – respect, service to customers, striving for excellence, integrityRead MoreThe Road to Serfdom Valid Today as it Was in 1944 Essay1092 Words   |  5 Pageswas a libertarian. As a libertarian he believed that the emphasis of the government should be on individual freedom. Hayek wanted to limit government to certain basic functions such as protecting the nation against foreign enemies, protecting in dividuals against coercion by other individuals, and mediating disputes. Beyond those basic functions, Hayek contended that the government causes trouble. Hayek believed that Socialism, on the other hand, provided a new freedom of equality. He quotes

Customer satisfaction Essay Example For Students

Customer satisfaction Essay Customer Satisfaction StrategiesWhat is customer satisfaction?We are in the midst of a revolution in business. Some call it a customer revolution, others a quality revolution, others a service revolution. Organizations are attempting to obtain increased customer satisfaction by focusing on the quality of their products and the service provided. This movement toward quality has produced significant benefits but just like other business fads, joining and adopting the religion does not insure that the real objective of producing customer satisfaction will be obtained. Customer satisfaction is a key ingredient to the success of any business.It is the most important factor that creates repeated customers. Some people know it but do not realize its importance. If a customer of yours is satisfied with one of your products or services, chances are this customer will purchase more of your products or services, which will increase your revenue. Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction. We will write a custom essay on Customer satisfaction specifically for you for only $16.38 $13.9/page Order now Know the problems of your customers and what they are looking for, then offer them the right products and outline the benefits to them. Most of the time, customers do not care about your product or its features. They care about what your product does for them. Therefore, do not just list the features of what you offer, but rather add the benefits of your products or anything you offer to your targeted audience (your customers or visitors). This is a very effective element for Customer satisfaction. The more profitable firms are those that are able to maintain their most valued customers throughout time. To satisfy a customer means to make him faithful and customer satisfaction becomes the index that measures the ability of the firm to produce income for the future. The virtuous circle of customer satisfaction :What is quality?We commonly view quality as a physical property of our product and therefore see our task as producing a product that meets these physical characteristics. However, customers do not buy products just based on their assessment of quality. They buy a whole set of expectations that they have formulated out of their unique concerns. These interpretations of the promises they listen you make or your product delivers are the product they are buying. Their expectations may contain some expected product characteristics or standards but these will vary from customer to customer. They may or may not be similar to standards you have designed into your product or service. They can be lower or higher. The traditional understanding of quality assumes that if we determine and adopt a set of standards or measurements for our product or service and meet these standards, our customers should be satisfied. However, meeting our quality standards does not necessarily insure that our customer will declare they are satisfied or even agree that we produce a quality product. We claim that quality is not a physical property. We say it lives in our conversations as an assessment or opinion. It varies depending upon who is speaking. The assessment of quality is dependent on some set of assumed standards. These standards are typically developed based upon some opinion of this is what the customer wants. Unfortunately, all customers are not the same and most do not share the same concerns or standards of what will satisfy those concerns. .ud5045978a5c237060ce2776af548ba57 , .ud5045978a5c237060ce2776af548ba57 .postImageUrl , .ud5045978a5c237060ce2776af548ba57 .centered-text-area { min-height: 80px; position: relative; } .ud5045978a5c237060ce2776af548ba57 , .ud5045978a5c237060ce2776af548ba57:hover , .ud5045978a5c237060ce2776af548ba57:visited , .ud5045978a5c237060ce2776af548ba57:active { border:0!important; } .ud5045978a5c237060ce2776af548ba57 .clearfix:after { content: ""; display: table; clear: both; } .ud5045978a5c237060ce2776af548ba57 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud5045978a5c237060ce2776af548ba57:active , .ud5045978a5c237060ce2776af548ba57:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud5045978a5c237060ce2776af548ba57 .centered-text-area { width: 100%; position: relative ; } .ud5045978a5c237060ce2776af548ba57 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud5045978a5c237060ce2776af548ba57 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud5045978a5c237060ce2776af548ba57 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud5045978a5c237060ce2776af548ba57:hover .ctaButton { background-color: #34495E!important; } .ud5045978a5c237060ce2776af548ba57 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud5045978a5c237060ce2776af548ba57 .ud5045978a5c237060ce2776af548ba57-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud5045978a5c237060ce2776af548ba57:after { content: ""; display: block; clear: both; } READ: Eating Healthy EssayWhat is service?Good service is often viewed as being nice to the customer. This takes the form of being accommodating, never saying no, promising anything they ask for and always being courteous. Although we are not suggesting that it is ever appropriate to be rude or discourteous, we do claim that in our attempts to please we often create customer expectations that exceed our competency or capacity to deliver. Attempts to please can also violate those standards put in place to minimize our risk or produce a profit. When customers have different expectations than what we produce (or can produce), we are not providing good service, we are setting the st age for dissatisfaction. In a similar manner, when we provide a product or service at a loss, we produce dissatisfaction for our stakeholders and ultimately can not sustain our viability. We say that service is an assessment our customer makes in the following areas:The actions we take or do not take. The conversations we have or do not have. The promises and offers we make or do not make. The manner in which we craft their expectations and manage these expectations. The way we listen to their concerns and tailor our actions to take care of these concerns. What is satisfaction?The traditional focus on quality and service does not produce a valid interpretation of satisfaction, on how it is generated and how we can produce it. Our common understanding assumes that if we provide enough quality or enough service, satisfaction will result. However, we have evidence to support that quality and service alone can not produce recurrent satisfaction. Satisfaction is a distinct and separate issue. We claim that it is the customers entire experience with us that determines his or her declaration of satisfaction. We say that this experience is not objective at all but totally subjective. It is the customers call. That call is based upon the customers perception of the experience. This perception is his/her interpretation of the value received played back against his expectations. We say that satisfaction is a linguistic phenomenon, a spoken or written declaration made by a customer in conversations with us or others. It is a declaration that we have given them authority to make. This declaration does not require any objective evidence. It can be a declaration made with no reason. Our interactions with the customer, the promises made to the customer in these conversations, the customers expectations generated in these conversations, and the actions we take that are consistent with those expectations combine to produce a declaration of satisfaction when we ask.